project
the client
the brief
Brand Design
Cathy Sharpe is a holistic mental health practitioner who specializes in grief and loss, wellness services, anxiety and breath work. She started the Institute of Breath, a breathwork certification course so individuals can become more connected with their body and create deeper transformations with their clients.
Developed a fresh logo, typography, and color palette inspired by the whimsical elements in nature and the breath's rhythm. This rebrand not only modernized her digital presence but also elevated her message, aligning the visuals with the impactful work she does in the wellness industry.
