I’m sure you’ve heard people say before that the best investment they’ve ever made was in a property or a car or stocks. While all those things are great and can definitely help you grow your wealth, nothing will affect your life quite like investing in yourself will. And I’m telling you, that even I never fully grasped what that really meant until I embarked on my personal and professional transformative journey.

Investing in yourself doesn’t just mean taking courses or expanding your skill set—although those are invaluable steps. It means listening to your intuition, embracing growth, and acknowledging that your most important asset is, in fact, you. You can have the dream house, car, job, whatever it is, but if you’re not truly happy with what’s inside, you will only be so satisfied.

You have to be happy with who you are before the external things in order to find true fulfillment.

Here’s what investing in myself looked like and why it was the best decision I ever made.

1. Stepping Out of My Comfort Zone

For years, I struggled with a fear of being seen. I didn’t even realize that I had it but, I learned that I was trying to remain as neutral as possible for a long time. I was scared of being seen as “weird” or “different” and that held me back from living to my true potential.

It held me back from sharing my ideas, creative projects, and connecting with like-minded people because in all honesty, I didn’t think there were like-minded people. It wasn’t until I joined a shadow work program and experienced a powerful somatic breathwork session that I confronted this fear head-on. The program, was a turning point in helping me see myself for who I am at my core and release limiting beliefs and really open up to the world.

Overcoming that fear opened doors I never imagined. It was like flipping a switch from dim to bright. I was finally able to showcase my work with confidence, which led to opportunities and connections that catapulted both my career and personal growth.

2. Cultivating Communities and Finding Inspiration

One the reasons that investing in programs and mentorship helped me expand was that along with it came communities of ambitious, inspiring, and strong-minded women. Networking became more than just a professional strategy; it became a wellspring of support and motivation.

I discovered that surrounding myself with people who not only live bigger and do better, but understand and uplift my journey was key to pushing my boundaries further and dreaming even bigger.

3. Expanding My Skill Set

While emotional growth was vital, practical skills were essential too. I dedicated time and resources to mastering my craft in graphic and web design, while also immersing myself more in the worlds of the industries that I work in.

I added a breathwork certification to my skillset through the Institute of Breath, and really dedicated myself to learning more about holistic health and mindset.

Each course and training was an investment not just in my business, but in my ability to provide immense value to my clients and community.

If you’re interested in getting breath work certified at the Institute of Breath, you can use code SARAH for 15% off.

4. Prioritizing Wellness as a Non-Negotiable

Part of my personal investment strategy was to weave wellness into every aspect of my life. This meant prioritizing sleep with a night time routine and tracking my cycles with the Natural Cycles app. I also started using a walking pad to stay active while working.

These choices enhanced my productivity and creativity, proving that a healthy mind and body are powerful tools in any career.

5. Creating a Impact by Helping Others

The most rewarding part of this journey has been seeing how my growth impacts others. Through my creative agency, podcast, and blog, I’ve had the privilege of helping ambitious founders, coaches and wellness entrepreneurs amplify their brands and messages.

There is no greater satisfaction than knowing that by investing in myself, I’ve paved the way to support others in their missions.

Why It’s Worth It

Investing in yourself means believing that you’re worth the time, effort, and energy it takes to grow. It’s an ongoing commitment to expansion, resilience, and joy. For me, it was not just the best investment I’ve ever made; it was the most transformative choice that shaped who I am today.

So, take the leap. Join that course, find that community, and prioritize YOURSELF. At the end of the day, you will always have you, so you might as well make sure you feel at home with yourself.

Trust that every bit of energy you pour into yourself will come back tenfold. You are your greatest asset—never forget that.