People may assume that as a designer, we have to be creative 24/7. It’s easy to think that designers have an “always-on” switch for creativity, but in reality, it’s not quite like that. 

Creativity comes in waves, and there are times when it feels boundless and others when it just doesn’t seem to show up at all. The key is learning to ride those waves effectively and set aside time to nourish that creative energy when it’s naturally flowing. 

Here’s how I stay inspired and keep those juices going strong.

Acting on Creativity When It Hits

One of the most important lessons I’ve learned is to act on creativity when it hits. When inspiration strikes, I will draw some sketches in Procreate, open my design software, or even jot down ideas in the notes app of my phone. 

That said, I’ve also found that sometimes creativity doesn’t come when it’s convenient. It might show up when I’m out for a walk, just before I fall asleep, or while sipping on a chai latte at my favorite café. So, I try to keep tools for capturing those ideas handy wherever I go. It might be a notes app on my phone or even a voice memo for when I just need to get the idea out of my head.

Listening to My Creative Playlist

Music is a huge part of my creative process, and I’ve curated a specific playlist that I turn to whenever I’m diving into a design project. It’s filled with songs that help me get into the zone, energize my mind, and spark that creative flow. The right song can set the tone for my work, making it easier to tap into the vibe I’m aiming for in a design. Sometimes, a song’s rhythm can even influence the movement and flow of my layouts or inspire a color scheme.

Here’s a link to my creative playlist – feel free to give it a listen when you’re working on your next project or just doing anything creative! It’s a mix of upbeat, calming, and inspiring tracks that help me stay focused and keep the ideas coming.

Setting Aside Time for Creativity

There’s a common misconception that as a designer, we need to be creative all the time. The truth is, creativity doesn’t work like a faucet that can be turned on or off whenever needed. I’ve found that it’s more sustainable to set aside specific times for creative work, especially when I know my energy levels are naturally higher. For me, this might be first thing in the morning or in the afternoon when I’ve got some momentum going.

By reserving dedicated blocks of time for creative tasks, I’m able to give my best effort without the pressure of needing to feel “on” all the time. This also allows me to take breaks and do other tasks when I’m not feeling as inspired, so I don’t burn out or force creativity when it just isn’t there.

Knowing When to Take a Break

I’ve come to realize that forcing creativity doesn’t lead to my best work. In fact, it can even make me feel more drained and less inspired. Sometimes it can be helpful to meditate first or go for a walk and start to open up some room for creative ideas! I believe that these moments of rest are crucial for replenishing that creative energy. 

When I give myself the grace to take a break, I often come back with a fresh perspective, renewed energy, and better ideas.

Taking breaks isn’t about being lazy; it’s about listening to your body and mind. There’s power in knowing when to rest and when to push forward.

The Balance of Structure and Spontaneity

Ultimately, staying creative is about balancing structure with spontaneity. Setting aside time for design work gives me a routine that I can rely on, while acting on creative bursts keeps the process organic and inspired. 

If you’re struggling to stay creative or feeling like the inspiration isn’t flowing, remember to give yourself permission to rest. Embrace the moments when inspiration hits, listen to your favorite tunes, and don’t forget to step away when you need it.

And remember, “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou